In order to offer the best service within a large geographical footprint, Lely introduced Lely Center-facilities in strategic agricultural areas. ArchitectenConsort was requested to design an original corporate building concept that is to be implemented at all Lely Center-facilities around the world. The building concept describes the basic elements for new Lely Center buildings and contains floor plans, material regulations, and colour and style definitions. ArchitectenConsort translated the Lely characteristics into a design in which ‘transparency’ and ‘simplicity’ is the central philosophy. The building’s looks are modern and business-like. Large glass facades truly express its open character.